In addition to our own Annual and Monthly Reporting, the Times Square Alliance commissions stand-alone studies further understand the unique characteristics of our district, our visitors, our employees, and our residents. Below are the Alliance's recent key reports:

• DESTINATION NYC, UNDERSTANDING THE VALUE OF NEW YORK'S TOURISM INDUSTRY: May 2018
• TIMES SQUARE ADVERTISING AND DEMOGRAPHICS STUDY: June 2017
• ECONOMIC IMPACT OF TIMES SQUARE: June 2016
• TIMES SQUARE RETAIL POTENTIAL STUDY: June 2016

DESTINATION NYC, UNDERSTANDING THE VALUE OF NEW YORK'S TOURISM INDUSTRY

The Times Square Alliance has partnered with the Center for an Urban Future and ABNY to produce a deep dive into the ways tourism touches the lives of New Yorkers not just in Times Square, but in neighborhoods across the city. The study finds that the tourism industry is one of the four key drivers of New York’s economy and that there are now more direct jobs in tourism than in the city’s finance or tech sectors. The report also includes recommendations to strengthen the city’s tourism sector amidst a growing number of threats and challenges.

TIMES SQUARE ADVERTISING AND DEMOGRAPHICS STUDY

Times Square is a distinctive and extraordinarily effective advertising environment, producing remarkable positive associations and recall with advertising. Want to know more? Check out our survey of over 2,000 people in Times Square.

ECONOMIC IMPACT OF TIMES SQUARE

Times Square is a small space of enormous consequence. Though it comprises only 0.1% of New York City’s land area, Times Square supports nearly 10% of the city’s jobs and generates 15% of its economic output. With nearly 180,000 workers, 19,000+ hotel rooms, and 31 million SF of office space, the district is a major commercial, retail and entertainment center. Together with HR&A, Inc., the Alliance produced a report in 2016 outlining how Times Square contributes to the New York economy.

TIMES SQUARE RETAIL STUDY UPDATE

Times Square’s crowds are more than just tourists. The neighborhood contains huge employee and residential populations that come to the district daily. Together with HR&A, Inc., the Alliance produced a report in 2016 outlining the demographics and growing spending potential of these largely untapped markets.

For past studies and historical data, please reach out to CAITLIN FALK, Policy & Research Manager.